A little bit about myself.
My name is Carlos Custódio and I’m passionate about building digital products that improve user experiences and deliver real results. I’ve been working in technology since 2009, constantly learning, evolving, and collaborating with people who value quality, innovation, and thoughtful design. I started my career in Graphic Design, which gave me a strong foundation in visual principles, and later transitioned into Web Design, working on digital products that combine aesthetics and functionality. Over the years, I’ve collaborated with companies in Brazil and internationally as a freelancer, expanding my perspective and refining my process. Today, I focus on UI/UX and Product Design, enjoying the full journey from ideation to delivery, always aiming to create intuitive, strategic, and impactful experiences.
Principles that guide me
Passion drives everything.
If what you’re doing doesn’t excite you, it might be time to change direction—you’re not meant to stay rooted in one place. Focus your energy on something that truly matters to you. I’m grateful to be surrounded by people who are driven and genuinely enjoy their craft. Life is limited, so it’s worth making the most of it.
Keep learning.
We’re all evolving, and growth comes from feedback and new experiences. I’m constantly seeking ways to push myself further—whether that’s joining hackathons, reading, exploring side projects, or connecting with others at events.
Nurture your creativity.
Having a creative outlet is essential. It keeps you balanced and inspired. Beyond design, I enjoy expressing myself through music, painting as a form of reflection, and collaborating with startups to bring ideas to life.
Stay grounded.
Titles and status don’t define a person. Whether someone is leading a company or just starting out, everyone deserves respect. At the end of the day, we’re all navigating our own challenges. Be authentic, treat people well, and remain true to your values.
Professional Certifications
UX Certification
Nielsen Norman Group (NN/g)
Validation of advanced expertise in Research, Interaction Design, and Information Architecture (In progress).
Certified Professional in Accessibility Core Competencies
International Association of Accessibility Professionals (IAAP)
Proficiency in digital accessibility (WCAG), essential for Seniority.
AI Product Management Specialization
Coursera (Duke University)
Application of Machine Learning to solve product problems and design AI experiences.
Prompt Engineering Specialization
Coursera/DeepLearning.AI
Optimization of prompts for generative AI models, integrating them into the design workflow.
Google UX Design Professional Certificate
Google/Coursera
UX Design Fundamentals (May 2021).