Nexus Design System
A scalable multi-brand Design System to unify the experience of multiple brands into a single source of truth
Client
Product Hunt
Duration
32 weeks
My Role
Sr UX/UI Designer
Overview
The Nexus Design System is an enterprise solution developed to enable multiple brands to share the same component library while keeping their unique identities through a robust token architecture.
This case summarizes the strategy, audit, and delivery of a system that accelerated product development and improved consistency across teams.
Discovery & Audit
45
Designers interviewed
28
Companies analyzed
180+
Components mapped
350+
Tokens defined
Research Methodology
- Complete audit of existing products across brands
- Interviews with designers and developers about pain points
- Analysis of reference design systems from the market
- Component inventory and standardization workshops
Key Insights
- 78% of components were being reimplemented per project
- 45 different primary button variations existed across brands
- 92% of devs asked for a single library with flexible theming
- 3–4 weeks average design setup time for a new project
High-Fidelity Design
A selection of high-fidelity screens and components showcasing the system in real product contexts.
Results
-65%
Development Time
For new products using the system
15+
Brands Unified
Operating in 8 countries
60+
Components
Documented and tested
350+
Design Tokens
Organized by category